Joseph Noujaim

Executive Director, Fine Hygienic Holding

Executive Director at Fine Hygienic Holding, part of the leadership team, reporting to the CEO.

Responsible for digital transformation across the group, bringing more than 15 years of digital / marketing experience and agile strategic thinking into one of the finest FMCG in the MENA region.

Proven track record working in successful startups (Aircom International / Born Interactive), medium/large enterprises (FVC / ITG) and highly complex / matrix organizations (Fine HH / CapGemini).

Joseph thrive in transformational strategies and turnarounds in dynamic and disrupted sectors. Worked in IT Services, Software Services, Marketing Services and FMCG industries.

Business-oriented and data-driven leader combining strategy, operational execution, and technical acumen. Co-founded his own company (Bloomerangs) from startup to acquisition. Conceived, developed and rolled out a Marketing Platform (BLOOOOM) from scratch, on which ran top notch enterprises in the MENA region (Nike, Converse, Nissan, AWRostamani and more).