Åsa Andersson

UX & Creative Director, du

Asa is a CX strategist, and UX leader with expertise in turning business problems into multifunctional, business opportunities across products, channels and services. With over 14 years of experience she has been running UX and design teams in London, Copenhagen, Malmo and Dubai as well as having lead large global UX projects for international companies as a consultant. Asa is now working as UX and Creative director for du where she has built a successful team of UX, UI, HTML and content publishers and is now leading the UX and creative direction for digital.