MEA Sales Director of Emarsys & Founder of B2C.LAND
Adam spent the last 10 years working at global software companies providing solutions for data driven decisions and omnichannel marketing campaigns. Living in Dubai for 6 years, he experienced how leading ecommerce and retail brands started to switch from generic marketing messages to a data driven approach. Why? Because today’s customers demand brands to know them, value them and treat them as individuals. And not only in marketing campaigns but throughout their entire customer journey. For this reason – next to leading Middle East sales at Emarsys, the largest independent marketing platform – Adam also founded recently B2C.LAND, a Dubai based hub for leading B2C solution providers to drive together a comprehensive B2C customer experience.