Abdelnabi Alaeddine

Digital Manager & Data Lead, UM Mena

Abdelnabi has over 8 years of experience in the advertising industry including client servicing as well as media planning. He’s worked on various brands which has helped in strengthening his skills, knowledge, experience and understanding of brands. Abdelnabi managed the digital business for a variety of clients, including Reckitt Benckiser (FMCG), Master Card (Finance), RAKBANK (Banking), Yas Island & Farah Leisure (Destination)s, Sony (Electronics) & Chrysler Middle East (Automotive).

In addition to managing digital tasks and jobs for clients, he’s been part of UM Labs – the technology unit of UM – for the past 3 years. Being part of UM Labs helped him to introduce the latest technologies and solutions to clients to help them achieving different KPIs and Goals. For the past year, Abdelnabi has been focusing on data collection and analysis in order to formalize the optimal plans for clients to maximize ROAS and ROI.